Strategy and positioning
Communication and marketing strategy, brand story, messaging and positioning, campaign concepts, launch plans, audiences and interviews.
Communication · PR · Storytelling · Malmö
I find the angle that makes people care about your book
I help authors, publishers, cultural organisations and companies find their story and get it out into the world. Strategy and messaging, copy and content, press work and events. I come up with the idea, and then I actually make it happen.
Former communicator at Ellerströms förlag · BA in Literature and BA in Strategic Communication
LERVID
A few results I'm proud of
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more social media engagement at Ellerströms förlag
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online book sales at Ellerströms
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organic views in three months for Tillväxtplanen
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views on the best-performing Reel, no ads
Services
Strategy and execution. Same person.
Plenty of people can hand you a plan. I also write the copy, make the Reel, email the journalist and organise the event. You get someone who follows the idea all the way from first thought to real results.
Copy and content
Copywriting and website copy, newsletters, social media strategy, content and Reels, short-form video, interviews and behind the scenes.
PR and events
Press releases, press lists, personal pitches, reviewer outreach, launches, event concepts, author talks and moderation.
I work with
Authors and publishers
Cultural organisations and creative businesses
Startups and small companies
Organisations running campaigns, events and projects
Nordic and international companies that need Swedish and English communication
Specialist area: books and authors
Every book holds a conversation. I help you find it.
I have a BA in Literature and a BA in Strategic Communication. It's an unusual combination, and it means I read a book in two ways at once. What is it really about? And why should anyone care about it right now?
Book marketing gets so much more interesting when the content sparks curiosity about the ideas and questions in the book, instead of constantly saying buy my book. I look at the communication around the whole book, not a few isolated Instagram posts.
Author branding isn't about turning writers into influencers.
It's about understanding what you write about, which conversations you can credibly take part in, what makes your perspective recognisable and how one book can become part of a larger body of work.
I have a soft spot for literary fiction, poetry, cultural writing and books with a social, historical or psychological angle. But I'm not limited to any genre.
What I help with
- Finding the book's strongest angles
- Positioning the book and author
- Launch plan
- Key messages
- Press releases and pitches
- Press lists and reviewers
- Bookstagram and book bloggers
- Reels and author videos
- Author presentation and bio
- Book launches and author talks
- Interview preparation
- Long-term communication around an authorship
Packages and pricing
An easy way to get started.
Everything can be tailored to your project. Prices exclude VAT.
Best place to start
The Book's Angle
SEK 2,250
A strategy session of about two hours where we find the most interesting thing about your book, project or company. You get a short written summary with angles, audiences, social media ideas and next steps.
Press Outreach
from SEK 4,750
Press release, a press list of selected journalists and reviewers, personal pitches with different angles for different media, and follow-up.
For authors and publishers
Launch Package
from SEK 11,000
The whole launch. Positioning, key messages, launch plan, press work, a social media content package and an event concept for the book launch.
Ongoing Communication
from SEK 8,500/month
Around 20 hours a month of strategy, copy, social media and PR. For companies, startups and organisations that need a communicator without hiring one.
Need something else? My hourly rate is SEK 475. Get in touch and we'll put together something that fits.
How it works
From idea to results.
- 1
We talk.
20 minutes, free. Tell me what you've got and where you want to go.
- 2
I find the angle.
I read, ask and dig until I know what the story is.
- 3
We make it happen.
Copy, content, press outreach, events. Whatever it takes.
- 4
We look at the results.
You find out what worked and what the next step is.
Work
Things I've done.
Book · PR · Events
Eldhäst · Susanne Sinclair (2026)
- Need
- The new edition of the novel Eldhäst needed visibility and a way to find its readers.
- What I did
- Communication strategy, positioning, social media and press work. I found several journalistic angles within the same novel, one literary, one social and one cultural, so each newsroom got a pitch that suited them. I also planned and moderated several literary events in Malmö, including a book launch with an author talk and the evening Blodsband och brustna band at Trisses Bokbox with the poet Ylva Gripfelt.
- Result
- A launch built on conversations, events and targeted angles instead of one generic press release.
Publisher · Social media · Web
Ellerströms förlag
- Need
- Support with book marketing, social media, web and events.
- What I did
- Social media, newsletters, WordPress and SEO, copywriting, book campaigns, literary events and the book club Ett magiskt rum.
- Result
- Around 40% more social media engagement and roughly double the online book sales.
Book · Launch
Näktergalen · Simon Sorgenfrei
- Need
- Visibility and interest around the release of Näktergalen.
- What I did
- Communication and marketing around the book, including content and promotional activities.
- Result
- One of Ellerströms' best-selling titles that year.
Business · Social media · Video
Tillväxtplanen
- Need
- Visibility and participants for business development programmes in Lund and Kristianstad.
- What I did
- Strategy and content across LinkedIn, Instagram and Facebook, including Reels, interviews and partner content.
- Result
- More than 37,000 organic views in around three months, including 22,000+ on LinkedIn. Reels averaged around 1,500 views, with the best reaching 5,000+.
Events · Culture
Literary events and collaborations
- Need
- New ways for authors, poets, bookshops and cultural venues to meet their audiences.
- What I did
- Event concepts, new collaborations, planning, marketing and moderating author talks. At Ellerströms I helped organise events where the Ukrainian poets Julia Musakovska and Daryna Gladun read from their work.
- Result
- New partnerships between authors, poets, bookshops and cultural venues, and several well-attended literary events in Malmö.
Events · Brand activation
adidas Originals Copenhagen
- Need
- Opening week for a new adidas Originals store in Copenhagen, together with cip marketing.
- What I did
- Part of the team delivering events and brand activations during opening week.
- Result
- Live brand experiences for a major international brand, across the bridge.
Evelyn has worked independently and with plenty of ideas, while also contributing to a positive atmosphere at the publishing house. She has created successful campaigns and increased our sales. I can truly recommend her!
About
Hi, I'm Evelyn.
When someone asks what I do, I usually say I help people figure out what's interesting about what they're doing, and how to make others care about it. Then I do the work too. The strategy, the copy, the content, the press and the events.
I started my own company because the work I enjoy most doesn't fit neatly into one traditional communication role. I like moving between writing, strategy, content, PR, research and events. And I want to work closely with authors, founders and creative people where I can really make a difference.
Clients tell me I'm very engaged and full of ideas. I do the task I'm given, but I almost always spot more opportunities around it. One more angle, one more contact, one more idea.
- BA in Literature
- BA in Strategic Communication
- Former communicator at Ellerströms förlag
- Based in Malmö, working across Sweden, Denmark and remotely
- Swedish and English
FAQ
Questions and answers
No. Books and culture are my specialist area, but I also work with startups, companies and organisations with campaigns, events or projects to communicate.
Contact
Got something that deserves to be heard?
Book 20 minutes and we'll talk about your book, your project or your company. It's free and there's no commitment.